Best Lead Generation Companies in Asia

A great product doesn’t guarantee traction in new markets. You need a system that consistently brings in sales-qualified leads (SQLs) and moves them through your sales pipeline. That’s where an experienced lead generation agency in Asia comes in.

In this guide, we spotlight the firms that specialise in building scalable outreach and customer acquisition strategies across the region.

Why Outsource Lead Generation in Asia?

Asia-Pacific (APAC) is one of the world’s fastest-growing regions for B2B market expansion. But it is also one of the most complex. Businesses entering APAC must deal with language diversity, unique buying behaviors, different compliance laws, and saturated markets.

Outsourcing lead generation to experienced regional providers gives companies a major advantage. It allows faster market access, lower risk, and better engagement with local decision-makers.

Here are the top reasons to outsource lead generation in Asia:

1. Faster Market Entry

Outsourced teams can ramp up quickly and start generating leads faster than building internal teams from scratch. This is especially valuable in fast-moving APAC markets where timing is critical.

• Why it matters: Delayed entry gives competitors more room to capture share. Outsourcing helps reduce setup time and accelerate market entry.

2. Regional Expertise and Local Knowledge

Each APAC country has unique buyer expectations, languages, and business customs. Outsourced lead generation teams understand these nuances.

• Example: Japan has formal sales processes with multiple decision-makers. In Indonesia, relationship-building is more important than ever before when closing deals.
• Benefit: Native-speaking representatives and local teams improve message relevance and engagement.

3. Scalable and Flexible Lead Generation

Outsourcing enables you to adjust your campaigns according to your business goals. Whether you need more marketing-qualified leads (MQLs) or sales-qualified leads (SQLs), outsourced providers offer flexibility to scale up or down.

• Use case: Launch a targeted program in Singapore while testing a pilot in Australia, all without hiring two separate internal teams.

4. Cost Efficiency

Setting up in-house lead generation teams across multiple countries is expensive. Outsourcing helps companies save on hiring, training, and infrastructure costs.

• Data point: Outsourcing can reduce operational costs by 30% to 50%.
• Added value: Outsourced teams are equipped with tools, CRM integrations, and automation, reducing tech expenses.

5. Compliance with Local Data Privacy Laws

Data protection laws, such as Singapore’s PDPA and China’s PIPL, have strict rules regarding data collection and outreach.

• Challenge: Each country has its unique regulations that must be followed.
• Solution: Outsourced providers understand the legal environment and help ensure compliance, reducing the risk of penalties.

6. Support for Localised, Multi-Channel Programs

Different markets prefer different communication channels. Some respond to email, others to phone calls, LinkedIn, or WeChat.

• Best practice: A multi-channel approach ensures broader reach across APAC.
• Localisation: Custom content, translated materials, and region-specific case studies boost credibility and performance.

7. Overcome Market Saturation

APAC markets like India, China, and Japan are highly competitive. It is difficult to stand out without a tailored approach.

• Strategy: Outsourced providers help position your offering with unique value propositions and niche targeting to break through the noise.

8. Build Trust Through Local Presence

Asian buyers value relationships. A local presence, whether physical or through a regional team, helps build trust and increases engagement.

• Insight: In many APAC countries, business deals take time and require rapport. Local reps help move deals forward by acting as familiar points of contact.

9. Access to Data, Tools, and Talent

Outsourced agencies often have access to premium databases, automation tools, and experienced staff.

• Added benefit: You gain access to capabilities like email marketing automation, account-based marketing (ABM) campaigns, and advanced analytics without having to manage them internally.

Outsourcing lead generation in the APAC region is a smart move for B2B companies seeking to expand efficiently, mitigate risk, and close more deals. It combines market expertise, scalability, and cost control while helping you meet local buyer expectations.

Explore marketing tips for companies expanding into APAC

What to Look for in a Lead Gen Partner

Lead gen companies vary in skill and performance. Picking the right one can shape the success of your sales efforts.

These are the most crucial factors to consider when selecting a provider.

1. Understand Your Business Needs First

Before choosing a partner, start with your goals. Are you trying to increase lead volume, improve lead quality, or expand into a new market? Do you need marketing-qualified leads (MQLs), sales-qualified leads (SQLs), or a combination of both?

Knowing your objectives will help you find a partner that fits your sales funnel, market focus, and desired outcomes. It also helps clarify whether you need support for a short-term program or long-term pipeline development.

2. Regional Coverage and Industry Experience

Select a partner with experience in your industry and knowledge of your target market. If you are focusing on healthcare in Singapore or fintech in Australia, your partner should have case studies and past success in those verticals.

Regional expertise is also important. Different countries across APAC have different buyer behaviours, compliance standards, and communication styles. Local insight helps improve lead quality and engagement.

3. Multi-Channel and Aligned Outreach Strategy

Look for a partner that uses a multi-channel approach. The most effective lead generation combines email, phone, LinkedIn, and content marketing. Your partner’s outreach strategy should match your brand voice and customer engagement style.

If your business focuses heavily on inbound or content-driven outreach, consider avoiding partners that rely solely on telemarketing. Your strategies should support one another, rather than conflicting.

Creating a multichannel strategy? Here are essential steps businesses can take to establish an effective multi-channel approach.

4. Lead Generation Techniques and Transparency

Ask how the partner sources their leads. Do they use intent data or lead scoring? Are the contacts verified and permission-based?

Avoid firms that rely on purchased or scraped lists. These can harm your brand reputation and violate privacy regulations. A trustworthy partner will be transparent about how leads are collected and qualified.

5. CRM Integration and Reporting

A good partner should offer regular reporting and full visibility into program performance. Look for CRM integration, pipeline tracking, and clear metrics.

Frequent updates help you evaluate results and identify areas for improvement. You should know exactly how many leads are being delivered and how they are progressing through your sales funnel.

6. Scalability and Flexibility

Business needs can change quickly. Choose a lead generation partner that can grow with you. Whether you plan to enter new markets or increase lead volume, your partner should be able to scale campaigns and adjust as needed.

Flexibility in scope and approach ensures long-term success, especially in fast-moving industries or regions.

7. Alignment with Your Brand and Messaging

Your lead generation partner often represents your brand, particularly during outbound activities such as calling and emailing. Their tone, professionalism, and messaging must align with your values and those of your customers.

Misaligned communication can weaken trust and reduce conversion rates. Ensure your partner understands your target audience and communicates in a manner that aligns with your company’s standards.

8. Legal Compliance and Data Privacy

Ensure that your partner complies with all relevant data protection laws. This includes GDPR, CCPA, PDPA, CAN-SPAM, and other applicable regulations, depending on your market.

Ask how they manage personal data, obtain consent, and protect user privacy. Compliance is essential to avoid penalties and protect your brand reputation.

9. Clear and Competitive Cost Structure

Understand how pricing is structured. Is it cost per lead (CPL), cost per appointment, a monthly retainer, or performance-based?

Select a pricing model that suits your budget and aligns with your objectives. Be sure to clarify what is included in the service, such as strategy, data, outreach, and reporting, and which services may require additional fees.

Top 5 Lead Generation Companies in Asia

1. Callbox Asia Pacific

Callbox is a top B2B lead generation and appointment-setting company with over 20 years of experience. Headquartered in California and operating extensively in Southeast Asia, Callbox has executed over 15,000 campaigns globally.

The company leverages intent data, multi-channel outreach, and automation to deliver high-quality leads at scale. Callbox helps businesses connect with decision-makers and expand into new markets through tailored lead generation strategies.

Location:

APAC, North America (NAM), Latin America (LATAM)

Services:

• Multi-channel lead generation (voice, email, chat, social media, webinar, and events)
• Account-Based Marketing (ABM) programs
• HubSpot and Salesforce integration
• Regional and global market coverage
• Intent-based prospect targeting
• Sales development team extension and support

Industry expertise:

• Information Technology
• Software & SaaS
• Medical & Healthcare
• Marketing, Advertising & Events Agencies
• Logistics
• Financial Services & FinTech
• Manufacturing & Distribution

Awards & Recognition:

Callbox ranks among Clutch’s Top B2B Lead Generation Firms and serves clients ranging from Fortune 500 companies to high-growth startups.

2. Martal Group

Founded in 2009, Martal Group delivers on-demand sales services for B2B tech companies across the U.S. and Canada. The team includes fractional sales executives, marketing leaders, and account managers who support revenue generation and streamline sales operations.

Services span both outbound and inbound sales functions, including prospect list development enriched with intent data, multi-channel outreach via email, LinkedIn, phone, and trade shows, as well as ongoing sales enablement to drive pipeline growth, engage qualified leads, and accelerate deal flow.

Location:

Canada (HQ), serving APAC markets remotely

Services:

• Dedicated SDR teams
• North America to Asia expansion support
• Appointment setting for tech firms’ C-level executives
• Prospect list building
• Outbound leads sales development

Industry Expertise:

• Digital Marketing Agency
• Logistics & Supply Chain
• Fintech
• B2B SaaS
• Software Development
• Information Technology

Note: Martal claims a 3x faster lead-to-close cycle when running multi-region programs.

 3. Leadium

Leadium is known for its hybrid strategy-execution model, offering custom lead generation solutions with execution support across global markets, including Asia. The firm is ideal for startups and mid-market companies expanding into APAC but lacking internal SDR bandwidth.

Location:

Las Vegas, Nevada (HQ), with offshore capabilities for global delivery

Services:

• Outbound Email
• Marketing Events
• Cold Calling
• LinkedIn Prospecting
• Gifting

Industry Expertise:

• SaaS and Technology
• FinTech
• Professional Services (Consulting, Legal, HR Tech)
• Cybersecurity
• Healthcare Tech

Highlight: Leadium supports 500+ global clients, with a 4.9 Clutch rating and 99% employee satisfaction.

4. Operatix

Operatix provides sales acceleration services for B2B technology and SaaS companies. With dedicated SDR teams and delivery centers in Singapore and Hong Kong, the company supports enterprise outreach across Asia and other global markets.

Their solutions are structured to increase sales pipeline volume, support revenue growth, and enable market expansion for software vendors and growth-stage companies.

Location:

Fleet, United Kingdom (HQ), with operations in Singapore, Hong Kong, and the US

Services:

• Outbound Sales Development
• Account-based Engagement
• Cold Prospecting
• Lead Qualification
• Demand Generation

Discover how Account-based Marketing delivered 275 sales leads for Asia’s AI Firm.

Industry Expertise:

• B2B Software and SaaS
• Cybersecurity
• IT Services and Infrastructure
• FinTech
• Telecommunications

Special mention: Operatix is recognized in Inc. 5000 as one of the fastest-growing private companies.

Choose a Partner Aligned with Your Goals

When evaluating the best lead generation companies, consider your product’s complexity, target regions, and the buyer’s journey. Whether you’re scaling into new territories or refining your sales pipeline to deliver more SQLs, the right partner can accelerate your success.

Choose a provider that understands your ideal customer profile (ICP), speaks the language of your target accounts, and delivers leads you can close.

Final Thoughts

The right lead generation partner will help you do more than fill your database. They will work with you to attract qualified prospects, build meaningful engagement, and convert those leads into real opportunities.

Look for a provider who understands your goals, respects your brand, and delivers consistent results with transparency, flexibility, and expertise. A true partner will focus not just on volume, but on quality and long-term growth.