ABM is built on personalized, one-on-one connections with the right stakeholders. That’s exactly what telemarketing lets you do, at scale. This is why targeted phone calls form a vital component of a successful ABM program.
This free resource helps you leverage telemarketing in your ABM efforts by providing you with a practical reference guide using:
- Detailed sample buyer persona templates for key software buyer roles
- Actual cold calling scripts tailored for each buyer persona
- In-depth focus on four buyer personas: Champion, Influencer, Ratifier, and Economic Buyer
- Clear instructions, explanations, and accompanying notes
In short, this is a must-have resource for anyone looking to take their ABM strategy to the next level.