Callbox Digital Marketing Program Drives Growth for B2B Software Firm
MQLs
126
SQLs
42
New LinkedIn Connections
185
Industry
Software
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore and Southeast Asia
Target Industries
Technology, Financial Services, Logistics and Supply Chain, Professional and Business Services
Target Contacts
C-Level Executives, Heads of IT, Heads of Digital Transformation, IT Directors, Technology and Operations Leaders
The Client
The client is a Singapore-based B2B software company providing enterprise software solutions designed to improve operational efficiency, data visibility, and decision-making for growing organisations across Southeast Asia.
The Challenge
Despite having a competitive product and a capable sales team, the B2B Software Firm struggled to maintain a consistent flow of qualified opportunities in Singapore. Marketing efforts were largely fragmented, resulting in uneven lead volume and limited engagement with senior decision-makers.
