Across the Asia Pacific, brands aren’t just competing on product anymore; they’re competing on who can acquire, qualify, and convert customers faster. That shift is pushing more companies toward specialised customer and user acquisition agencies built for scale.
If you’re leading growth for a SaaS or B2B tech company in the region, you’re likely feeling this pressure firsthand. Buyers are more informed, decision-makers are harder to reach, and sales cycles, especially at the enterprise level, take longer to move forward. Relying on a single channel or an overstretched in-house team often leads to inconsistent results, making customer acquisition less predictable than it needs to be.
This is where modern customer and user acquisition agencies change the equation. Instead of focusing on isolated campaigns, these partners help you manage the entire acquisition journey, from building awareness and generating demand to qualifying leads and supporting your sales pipeline. By combining growth marketing, performance marketing, and B2B lead generation within a coordinated, multi-channel approach, they help you turn fragmented efforts into a scalable, revenue-aligned growth engine.
Customer vs. User Acquisition: What You’re Really Optimising For
Before choosing an agency, it helps to get clear on what kind of growth you’re actually trying to drive, because customer acquisition and user acquisition solve different problems.
When you focus on user acquisition, your priority is volume. You’re looking to drive sign-ups, installs, trials, or product activations. This model is common if you’re running a SaaS platform, a freemium product, or a mobile-first solution where scale and cost efficiency matter most. Success is often measured through metrics like cost per acquisition, activation rates, and retention.
Customer acquisition, on the other hand, is about revenue, not just reach. If you’re selling to businesses, especially in B2B tech or enterprise environments, your goal isn’t simply more users. It’s about acquiring the right customers, qualifying them properly, and moving them through longer, more complex sales cycles. That’s where sales alignment, account targeting, and pipeline visibility become critical.
Many of today’s customer and user acquisition agencies in Asia are built to support both, helping companies fill the funnel and move deals forward. The key is knowing which outcome matters most for your business and choosing an agency that’s structured to deliver it.
Check whether your growth challenge is users, customers, or revenue
Why Asia-Pacific Demands a Different Acquisition Playbook
If you’re expanding across Asia Pacific, you already know this isn’t a one-size-fits-all region. What works in Australia may not resonate in Singapore. A campaign that performs well in New Zealand might underdeliver in Japan or Hong Kong.
That’s why acquisition in APAC requires more than just execution; it requires regional understanding.
The most effective acquisition agencies in Asia understand:
- How buying behaviours differ across markets
- Which channels perform best by region and industry
- How to localise messaging without losing consistency
- How to navigate regional compliance and data privacy expectations
Without this context, even well-funded campaigns can struggle to convert. With it, you gain the ability to scale acquisition while maintaining relevance in each market you enter.
See how a Global Telco managed to generate more sales in the Asia Pacific.
The Main Types of Customer and User Acquisition Agencies You’ll Encounter
As you evaluate partners, you’ll notice that agencies tend to fall into a few clear categories. Understanding these differences can save you time and help you avoid misaligned expectations.
Growth Marketing Agencies
If your priority is experimentation and speed, growth marketing agencies focus on testing channels, messaging, and funnels to uncover what scales fastest. These teams typically blend SEO, paid media, conversion rate optimisation (CRO), and growth optimisation to optimise acquisition performance over time.
This model works well for early-stage or scaling quickly, especially the:
- SaaS companies
- Startups scaling across Asia
- Brands with strong analytics foundations
But it often assumes you already have a clear path from lead to revenue.
Sample growth marketing agencies in Asia include:
- GrowthOps – Known across APAC for data-led growth experimentation and digital transformation
- CleverTap Partner Agencies – Often focused on lifecycle and user growth for SaaS and mobile platforms
- Web Profits – Australia-based growth agency working with SaaS and tech brands on funnel optimisation
These agencies are particularly effective when your primary goal is accelerating traction and validating scalable acquisition channels.
Accelerate your pipeline and revenue growth.
Performance Marketing Agencies
Performance-focused agencies are heavily invested in paid media, paid social, paid search (PPC), and performance creative. Their north star metric is ROI. So, if your success metric is ROI per campaign, this approach can deliver strong short-term gains and is best for:
- User acquisition at scale
- Mobile apps
- Product-led SaaS brands
However, performance marketing alone rarely supports long enterprise sales cycles. Performance agencies often stop at leads or sign-ups, so they may not support sales pipeline generation. If you rely solely on ads without downstream qualification or sales support, pipeline quality can suffer.
Examples of performance marketing agencies operating in APAC include:
- First Page Digital – A well-known Asia-based agency specialising in SEO and paid acquisition
- MediaOne – Focused on performance-driven digital marketing across Southeast Asia
- NP Digital (APAC) – Strong in paid search and analytics-led performance campaigns
These agencies are best suited when acquisition success is defined by traffic, conversions, or cost efficiency—rather than full-funnel revenue impact.
B2B Customer Acquisition Agencies
A B2B customer acquisition agency is built for complexity. If your buyers are senior decision-makers and your deals involve multiple stakeholders, this model is often the best fit.
These agencies typically specialise in:
- B2B lead generation
- Decision-maker targeting
- Account-based marketing (ABM)
- Cold email outreach
- LinkedIn lead generation
- Outsourced SDR services
Instead of optimising for clicks, they optimise for qualified conversations and pipeline progression, making them especially valuable for B2B tech, SaaS companies, and technology brands selling high-value solutions across APAC.
Examples of B2B customer acquisition agencies include:
- Callbox – Known for combining ABM, multi-channel outreach, and sales development across global markets
- CIENCE Technologies – Offers outbound SDR and lead generation services for B2B companies
- Martal Group – Focuses on outsourced sales development and enterprise outreach
These agencies are often brought in when growth teams need predictable pipeline support rather than surface-level demand generation.
Lead Generation and Sales Pipeline Agencies
If your challenge isn’t visibility but consistency, lead generation and pipeline agencies focus on keeping your sales funnel full and moving.
These partners often sit between marketing and sales, helping you:
- Build a predictable pipeline flow
- Qualify leads against your ICP
- Support sales teams with context-rich handoffs
- Maintain momentum across long buying journeys
For companies with limited internal SDR capacity, this model provides scale without sacrificing quality.
Examples of agencies operating in this space include:
- Callbox – Often positioned as a sales and marketing extension rather than a pure marketing agency
- Belkins – Known for appointment setting and outbound lead generation
- SalesRoads – Focused on human-led outbound prospecting and pipeline development
This model is especially relevant if you’re running lean internal teams or expanding into new APAC markets without local SDR coverage.
Full-Service Digital Marketing Agencies
Full-service agencies cover everything from branding and content to SEO and social media. This breadth can be useful when you’re building awareness or launching in a new market.
However, depth is often limited, particularly when it comes to sales pipeline generation, lead qualification, or revenue attribution.
Common examples of full-service digital marketing agencies in Asia include:
- Ogilvy Asia – Strong brand and campaign execution across the region
- Dentsu International – End-to-end digital, media, and creative services
- R/GA Asia – Combines digital strategy, experience design, and technology-led marketing for enterprise brands
If growth accountability matters, it’s worth assessing whether a full-service agency can support acquisition beyond top-of-funnel visibility.
Explore how digital marketing revolutionized business practices
Channels and Tactics That Actually Drive Acquisition in APAC
High-performing customer & user acquisition agencies don’t rely on one channel. They orchestrate multi-channel marketing strategies that adapt to buyer behaviour.
Here’s what works in Asia Pacific:
- Paid Media & Paid Social: Great for awareness and early-stage demand, but must be paired with strong qualification processes.
- Paid Search (PPC): High-intent channel for SaaS and B2B tech, especially when targeting solution-aware buyers.
- SEO: Still one of the most cost-effective long-term acquisition strategies, particularly for regional thought leadership.
- AEO: As buyers increasingly rely on AI-driven search and generative answers, Answer Engine Optimisation (AEO) is becoming a natural extension of SEO. AEO structures content so your brand appears directly in AI-generated answers, helping you stay visible earlier in the B2B buying journey, especially during problem discovery.
- LinkedIn Lead Generation: Critical for B2B customer acquisition in Asia, where decision-makers are highly active on LinkedIn.
- Cold Email Outreach: When done properly, with clean data and personalisation, it remains one of the highest ROI channels.
- Account-Based Marketing (ABM): ABM aligns sales and marketing around high-value accounts, making it ideal for enterprise sales cycles.
- AI-Powered Optimisation: Modern acquisition agencies use AI to refine targeting, personalise outreach, and optimise performance in real time.
Learn how B2B brands can get leads with AI, SEO, and AEO.
How to Choose the Right Customer Acquisition Agency in Asia
If you’re evaluating customer acquisition agencies or user acquisition agencies, ask these questions:
- Do They Understand B2B and Enterprise Sales? If you sell complex solutions, you need more than clicks; you need pipeline impact.
- Can They Support Multi-Channel Execution? Single-channel strategies rarely scale in APAC markets.
- Do They Offer Sales-Focused Services?
Look for capabilities like:
- Outsourced SDR services
- Managed sales services
- Sales pipeline generation
- Do They Have Regional Experience? Asia-Pacific expertise is non-negotiable.
- Are They Data-Driven? From ICP development to AI-powered optimisation, data should guide every decision.
Work with a customer acquisition partner built for B2B growth in Asia.
Why B2B Brands Are Rethinking Acquisition Partnerships
More B2B tech companies are moving away from siloed agencies and toward end-to-end acquisition partners, teams that handle everything from prospecting to pipeline.
This shift is driven by:
- Longer enterprise sales cycles
- Rising customer acquisition costs
- Increased pressure on revenue teams
The most effective customer & user acquisition agencies today act as an extension of internal sales and marketing teams, not just vendors.
Final Thoughts: Acquisition Is No Longer Just Marketing
In Asia, acquisition is a revenue function.
The best customer acquisition agencies don’t just generate traffic or leads. They also build predictable, scalable pipelines that support long-term growth.
Whether you’re a SaaS company expanding across APAC, a B2B tech brand targeting enterprise buyers, or a technology provider entering new markets, the right acquisition partner can dramatically shorten your path to revenue.
