Scaling Cloud Pipeline Growth Across North America
Sales Qualified Leads
82
Meetings Set
64
Industry
Cloud Services
Location
United States
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America
Target Industries
Mid-market and enterprise technology, SaaS, digital services
Target Contacts
CIOs, CTOs, Heads of IT, Cloud Infrastructure Directors
The Client
The client is a US-based cloud services provider delivering managed cloud infrastructure, migration, and optimization services to mid-market and enterprise organizations. Their core market sits across North America, with a focus on companies modernizing legacy systems and scaling hybrid cloud environments.
The Challenge
The client faced low-quality inbound leads and limited reach into senior IT leadership. Most inbound inquiries came from technical evaluators with no budget authority. Sales cycles slowed as reps spent time disqualifying contacts and chasing inactive accounts.
