3-Month Outreach and Webinar Program Drives Growth for Security Platform
Webinar Signups
42
Sales-Qualified Appointments
21
Marketing Qualified Leads
212
Industry
Cybersecurity
Location
United States
Headquarters
California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-Wide
Target Industries
Financial Services, Healthcare, Internet Service Providers (ISP)
Target Contacts
CISOs, IT Directors, Risk & Compliance Managers
The Client
The Client is a North America-based provider of cloud-native cybersecurity and compliance solutions. Their product suite includes email threat protection, data loss prevention, insider threat management, and governance tools, backed by behavioral AI and real-time threat intelligence.
The Challenge
The Client had planned a webinar series targeting decision-makers in healthcare, finance, and ISPs to showcase the value of their data protection and insider threat detection capabilities. However, their in-house team didn’t have the resources to scale outbound promotion, qualify registrants, and convert attendee interest into meaningful sales conversations.
