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6-Day Lead Management Bootcamp [Email Course]

6-part email course that offers in-depth discussions, practical advice, and hands-on activities to help you create and implement a solid lead management program.

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This course teaches you:
  • Profiling icon
    Defining Leads with ICPs and Buyer Personas
    Creating clear and precise lead definitions using ideal customer profiles (ICPs) and buyer personas
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    Choosing Key Data Points for Prospect Fit
    Choosing the right data points that best determine prospects’ fit and intent
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    Implementing an Effective Lead Scoring Model
    Setting up and applying a lead scoring model
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We wanted to test waters for new geographies and the team generated over 200 leads.
They set up quite a few conversations all of which lead us to believe that the test has favorable results and merits a deeper presence in the region.
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RISHIKA MEHROTRA
Chief Marketing Officer
SMOKESCREEN