Start transforming your sales process today!
This course teaches you:
- Defining Leads with ICPs and Buyer PersonasCreating clear and precise lead definitions using ideal customer profiles (ICPs) and buyer personas
- Choosing Key Data Points for Prospect FitChoosing the right data points that best determine prospects’ fit and intent
- Implementing an Effective Lead Scoring ModelSetting up and applying a lead scoring model
We wanted to test waters for new geographies and the team generated over 200 leads.
They set up quite a few conversations all of which lead us to believe that the test has favorable results and merits a deeper presence in the region.

RISHIKA MEHROTRA
Chief Marketing Officer
SMOKESCREEN