Callbox Asia Pacific Hits 2009 Target


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Singapore – November 2009 – The Asia Pacific group of Callbox enjoyed unprecedented growth in 2009 and is still continuing to grow as it expands its reach to new industries and other countries in the region.

Originally targeting the IT and Software industries in the region, Callbox has now expanded to target commercial services, marketing and training services, financial, and advertising industries. Following success in Singapore, Malaysia, and Australia, its reach now extends to the Philippines, Indonesia, and Hong Kong.

This year also marked an increase in client renewals. Fortune 500 client returns and contract expansions contributed significant activity to Callbox campaign expansion in Singapore, Malaysia, and Hong Kong. Through its subsidiary in Kuala Lumpur, Callbox Communications Sdn Bhd, Callbox is now a supplier of telemarketing services for IBM Malaysia.

Callbox Asia Pacific Client Services Manager Kathleen Araneta emphasized however, that the steady growth of Callbox APAC business was not mainly due to major turnarounds. “It’s mainly because we have cracked the knack of understanding the clients’ needs in and from this region in order to better evaluate and deliver what is possible to deliver. Really every APAC client has since been a “‘turnaround client.’”

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