Looking for solid stats to support your 2020 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook.
This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account:
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Lead generation is the process of identifying, attracting, and screening potential buyers of your product or service. It involves doing activities that drive and capture interest from your most likely customers.
In a B2B setting, lead generation basically requires you to:
The following are the qualities and capabilities you must consider in order to choose wisely when evaluating a potential lead generation service provider:
Lead generation helps kick-start the customer acquisition process the right way. Having a lead generation plan is the first step to getting the right number and the right kind of prospects. Without lead generation, it’s going to be very hard to hit your targets.
Here’s a quick rundown of what a solid lead generation process can bring:
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