Do you know what is the biggest problem that business face in their B2B lead generation campaigns?
Well, it is all about effective data cleansing and verification. If you think about it, this is the part that can really ruin your marketing efforts. Imagine calling several numbers, looking for several people, only to find out that they are all connected to a single company. Such sales leads are a real waste of time, right?
Now, imagine just how hard that would be if you are still at the stage of gathering data. One mistake and you might add more pain in the heads of marketers who are dependent on your information. So, for the sake of success in your B2B lead generation efforts, you have to make sure that you are doing data verification work right.
The question here is this: how will you do it?
Well, if there is a secret to successfully screen out data, then this one has been staring right at our faces – the internet. Believe me, the information that you can glean out of the internet can be amazing, all the details, all the information, all the people, contact numbers, etc. can be had through the internet. If you properly mine data online, then you can have a fairly accurate picture of the business prospects that you are in contact with. You just have to know how to do it right. Otherwise, you would be wasting your time and effort from getting useless information. So be careful, and cross-check all your references.
Second tip you might be interested in would be, well, simply plain, hard work. Conduct telemarketing surveys. Use your initial calling list as the starting point. Verify all the information written on your copy. If changes are needed to be made, then by all means do so. You would want to be sure that all the data that you have are properly updated, and accurate enough so that your B2B appointment setting team would not have a hard time anymore looking for the person they want to get in touch with. Yes, this is hard, but at least you can be sure that what you have is accurate enough for your needs.
Lastly, why not try outsourcing your data cleaning tasks? I know that you may have some trepidation here, but for the sake of getting fast results (not to mention at a lower cost), then outsourcing to a professional B2B lead generation agency might be just the thing that you need. You just have to choose the right company to be your partner. With the proliferation of frauds or swindlers in this business, you really cannot be too careful. Do some background checks, consult the experts, as well as seek the advice of others. You might be able to learn something there. For the success of your campaign, you really have to do it.
Your B2B lead generation efforts would be more successful if you can make sure that the data verification part of your campaign is done right.