Client Success Story
Research & Consulting Expert Strode Across the US Market with Callbox

Research & Consulting Expert Strode Across the US Market with Callbox

Sales Appointments
160
MQLs
120
Social Media Connections
712
Industry
Research & Consulting
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA
Target Industries
Automotive, Building & Construction, Chemicals & Materials, Consumer Products, Energy, Financial Services, Food & Agriculture, Industrial Products & Services, ICT, Life Sciences, Logistics
Target Contacts
Executives, Managers, Research Development Directors

The Client

The Client is a leading provider of research-based, go-to-market intelligence and business consulting services supporting expansion into emerging markets across Asia-Pacific, Europe, Latin America, and the Middle East. They have worked with over 50 Global Fortune 1000 companies in solving market growth and entry problems, and supported export promotion, Foreign Direct Investment attraction, and policy formulation programs of various government agencies in 15 countries. Its high profile clients include Honda, Philips, Kohler, Yamaha Motors, Tupperware, Schneider Electric, and the Malaysian Rubber Export Promotion Council.

The Challenge

The Client had specifically wanted to expand in the US, but lacked resources to penetrate the vast American market. Inbound, word of mouth, and referrals were their primary sources of new business. These strategies, however, seemed to have become quite laid back and ineffective as technological innovation in the sales and marketing landscape caused change in customer buying habits. Seeing the impact that this has brought to the business’ customer acquisition efforts, the Client decided to adopt a more advanced approach through outsourcing.

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