Integrated Campaign for UK’s Leading Workflow Automation Solution



Product/Service: Enterprise Workflow Applications Software & Automation Solutions (Microsoft)
Campaign Type: Call-to-Invite, Lead Generation



A London-based world-leader in providing enterprise workflow applications software and automation solutions to more than 1500 corporate clients wants decision makers to flock its Microsoft SharePoint Seminar in London, and from that pool, produce high quality sign-ups.  Without experience in outsourcing its marketing function, it banked on Callbox to find resources that are fully-qualified and with near-term requirement for the products it offers.

  • The Callbox team wasted no time in launching a lead generation campaign that focused on promoting the client’s workflow application for the police and fire services in the London area.
  • An integrated two-phase plan that consisted of both event invitation and lead generation marketing was also put in place, with Callbox using PipelineCRM (now, the Callbox Pipeline) to give the Client real-time updates.

Learn how Callbox enhanced the client’s brand, improved its product awareness and inspired the Client to practice outsourcing.