Callbox ABM Cleaned Up Prospecting Clutter for Commercial Cleaning Firm
SALES QUALIFIED LEADS
87
MARKETING QUALIFIED LEADS
85
SOCIAL MEDIA CONNECTIONS
356
Industry
Commercial Cleaning, Facilities Management
Location
Australia
Headquarters
Prestons, NSW, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU
Target Industries
Commercial Buildings, Industrial Facilities, Warehouses
Target Contacts
Facilities Manager, Office Manager, General Manager, Managing Director, Owner
The Client
The Client is an established privately-owned Australian cleaning company in Sydney that provides a vast array of one-stop commercial cleaning solutions and other property services to hundreds of clients in 170 sites nationwide.
The Challenge
Prior to working with Callbox, the Client had its own inside sales team tasked to generate leads and close deals. Most of the leads, however, were lowly convertible to sales. Upon checking, the Client found out that the team’s primary strength is in closing sales, and was quite challenged in prospecting. This brought the Client to decide to outsource a lead generation campaign from a third-party provider that has rich experience and the sage tools for generating high quality leads.
