Client Success Story
Successful lead generation campaign image for Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist

Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist

CONFIRMED EVENT ATTENDEES
258
SALES QUALIFIED LEADS
91
MARKETING QUALIFIED LEADS
150
Industry
Marketing Consulting
Location
Singapore
Headquarters
Malaysia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Malaysia
Target Industries
All industry types and sizes
Target Contacts
IT Managers / IT Admin / Helpdesk Managers / Infrastructure Managers

The Client

The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002, an event specialist mainly for IT and Software industries providing Signature Campaigns, Event Management, Retail Services, Partner Programmes, and Content Development in Singapore, Malaysia and Indonesia. It has run several successful events for IT giants like Intel, Microsoft, Bosch, Castrol, DiGi, and Disney Channel.

The Challenge

The Client recently signed a partnership with one of the biggest players in the IT sector to run a series of live events. The project was set in stone, but there was no fitting strategy in place that would efficiently carry out the campaign. This led the Client to consider partnering with a telemarketing company, specifically someone who has rich experience in running event marketing campaigns and can provide a database of contacts. Callbox was among the three providers that were shortlisted by the Client but stood out to be their best choice in the end.  

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