Socializing Your Company Blog
July 4th, 2012 Posted in Online Marketing, Sales Lead Generation, Social Media
by: Jan Loyola
Now that you have a company blog and you’ve already prepared your blog posts, it’s time to share it to your sales leads and to the rest of world! Thankfully, this is one of the easy parts of starting a company blog that would eventually become a big part of your sales leads generation strategy. Thanks to social media, bloggers no longer have to wait for months and months before someone stumbles onto their blog.
Using social media to achieve world domination:
1. Choosing your social medium.
If you really want to pinpoint your target market, then you have to apply your market research in every aspect of your sales lead generation plan. There are too many social media channels to choose from, and spreading your valuable content on each one will only decrease its value. It is much better to identify one or two (or three) social media platforms on which you will share your content. Ideally, you should use Facebook or Twitter for your content marketing. Facebook provides the widest market share within social media, and Twitter has the fastest and easiest communication channel. Also, both platforms are widely popular throughout various age and industry demographics, so no matter what industry or age group your target sales leads belong to, there is a large possibility that your content will reach them through these channels.
2. The power of social buttons.
These days, a blog cannot be called a blog without at least two social buttons prompting your readers to share your fabulous content. There are social plugins available that would let your sales leads easily share your content. Here are a few popular ones:
- DiggDigg Pulgin – You’ll recognize this as the floating vertical toolbar on the left side of blogs that scrolls down with your mouse.
- Sexy Bookmarks Plugin – These partly hidden buttons are conveniently placed at the end of each of your posts so that your sales leads can easily share your fabulous posts after reading through them.
- Share This Plugin – This icon is represented by a single green icon, but hovering over it reveals a treasure trove containing buttons from Adfty to Yigg and everything else in between. This is a great option if you want your leads to share your content on a multitude of platforms.
3. Traffic enforcement.
To make the most of your social media marketing, you have to monitor your blog’s traffic and identify which social media platforms give you the most referrals, and which delivers the most traffic that subsequently converts into a sale or lead to business appointments. Once you’ve identified the traffic coming to your blog, you have to optimize your posts for that social media platform (i.e. making more attractive slides if you get more traffic from SlideShare) so that your blog can attract more quality sales leads.
On the next post, we’ll discuss the value of other people sharing your posts and the importance of people with longer attention spans.
