by: Jan Loyola
Location based marketing can not only be integrated into business to business ventures, but they also work well with other b2b lead generation strategies. The beauty of location-based marketing is that it requires a relatively easy way to locate your target leads anywhere in the world. Here are 4 lead generation marketing strategies you can integrate easily with local marketing.
- Integrate with SEO.
Optimizing your website for search engines is not enough. To give your business more authenticity, give your business leads the option of actually dropping by your office to see your business in action. You can do this by making sure that you have claimed your Foursquare and Google Places business profiles (as well as online directories). Once you have claimed your profile, do make sure that all contact information associated with those profiles are not only correct, but also uniform. All profiles should have the same physical address, website, and phone numbers. This makes it less confusing for your business leads to contact you.
- Integrate with Social.
Social sites are known for collecting a large amount of personal information about their users, physical location being the point of interest. It would be to your best interest to make use of these statistics to improve your b2b lead generation. Network with business people who are in the same state or community. The goal of networking here is not to find qualified b2b leads outright, but rather to widen your business network which would eventually lead to referrals and appointment setting opportunities. Due to its apparent appeal to business people, LinkedIn is a great place to start with your location-based social media marketing.
- Integrate with Email.
Integrating location-based marketing with email marketing and newsletters can be done easily, but going overboard is also a common mistake. For every business prospect that checks-in to your establishment, you can have them sign up to receive emails or promo alerts. However, you must make sure that you don’t send too much emails to your prospects that would make them consider unsubscribing just to end the barrage of spam emails they get from you. Rather, consider sending an email after every check-in, as an update of sorts. This way, the emails that your business lead prospects receive will be on demand.
- Integrate with Telemarketing.
Combining local marketing with b2b telemarketing is best for consultative businesses. For example, you are in the IT service industry and you increase your IT consulting leads. Why not position yourself as the leading consultative agency in your community. Instead of focusing on a very large area, concentrate your telemarketing calls to businesses within your community. This will make it easier for you to set appointments with your leads and will allow them to visit your office if they feel compelled to do so.