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Archive for the ‘Market research’ Category

How To Balance Business Lead Quality And Quantity

Wednesday, July 18th, 2012 Posted in B2B sales lead generation, Market research, Selling big | No Comments »

by: Jan Loyola As discussed in the previous post, the decision to prioritize sales lead quality or quantity is dependent on the nature of your business. As a business to business company, your b2b lead generation campaigns should concentrate on finding ...

Niche Marketing: 3 Important Factors Before You Expand

Friday, June 8th, 2012 Posted in Lead Generation, Market research | No Comments »

by: Jan Loyola How many times have you heard or read that when you start a business, you must have clear definition of your target market? How many articles and blog posts have you read emphasizing the need to concentrate on ...