Blog Tip – Create a Blog Identity
Thursday, November 29th, 2012 Posted in Branding, Marketing Tips, Tips and How To's | 3 Comments »by: Belinda Summers Before blogging and launching your blog site on the web, it is important that you determine your blog’s identity. Simply put, it is your blog’s identity that will distinguish yourself from your competitors and the one that will ...
How To Improve Your Lead Generation Campaigns Through Your Brand Logo
Monday, August 20th, 2012 Posted in Branding, Lead Generation | No Comments »by: Jan Loyola How well do you know the brand logo of the company whose products and services you use every day? The easier the logo is recognized by their target leads, the better the lead generation campaigns of a company ...
Create Your Own Niche For Better B2B Lead Generation
Wednesday, July 25th, 2012 Posted in Lead generation and appointment setting, Unique selling proposition | No Comments »by: Jan Loyola While there are a lot of obvious benefits to doing business in a specific niche instead of a broad market, if you truly want to be the provider that your sales leads would immediately go to, then you ...
How To Balance Business Lead Quality And Quantity
Wednesday, July 18th, 2012 Posted in B2B sales lead generation, Market research, Selling big | No Comments »by: Jan Loyola As discussed in the previous post, the decision to prioritize sales lead quality or quantity is dependent on the nature of your business. As a business to business company, your b2b lead generation campaigns should concentrate on finding ...
The Importance of Good Customer Service
Tuesday, May 22nd, 2012 Posted in Image branding | No Comments »by: Jan Loyola It’s common knowledge that telemarketers, whether outbound cold callers or inbound technical support and customer service teams, are all expected to complete their phone conversations within a limited time frame. Apparently, this is believed to increase productivity on ...
Sell Business Solutions To Your Leads Just Like Steve Jobs
Monday, May 21st, 2012 Posted in B2B sales lead generation, Selling big | No Comments »Do you ever wonder why there are salespeople who are really good at selling and then there are those who are essentially grasping at straws just to reach their sales quotas? Being a great salesman is not just about being ...
Top Nine Mistakes In Branding
Friday, May 18th, 2012 Posted in Branding | No Comments »by: Marlon Julius Mata Is branding important? Yes, it is important. It will define the image of your company. It will determine whether business prospects will remember you or not. Branding is very important when introducing your business to others. This can ...
Why You Should Brand Your B2B As A Green Company
Monday, May 7th, 2012 Posted in Image branding, Lead Generation | 1 Comment »by: Jan Loyola Branding is all about stirring the emotions of your sales leads so that they identify with your company. The more your sales leads identify with your company, the more likely they are to make a purchase and advocate ...
Is Branding Your Business Baffling You?
Tuesday, April 24th, 2012 Posted in Branding, Sales Lead Generation | No Comments »by: Jan Loyola Have you ever been baffled by how you can successfully brand your products and services so that potential sales leads would easily recognize you amongst all your competitors? Exceptional customer service has already become synonymous with Zappos, and ...
