What is B2B Telemarketing?
Monday, October 19th, 2009 Posted in B2B sales lead generation, Benefits of lead generation, Lead generation and appointment setting, Lead nurturing and management, Telemarketing | 1 Comment »The design and purpose of B2B telemarketing is very different from that of ‘telesales.’ The negative connotation associated with telemarketing is often due to its confusion with telesales. Although telesales is a form of telemarketing, telesales is typically used in ...
Appointment Setting for the Financial Services Industry
Thursday, September 17th, 2009 Posted in B2B sales lead generation, Benefits of lead generation, Lead generation and appointment setting | No Comments »By: Brian Grinonneau Insurance companies, banks and financial services organizations realize dramatic increases in revenue when they use b2b appointment setting for their sales teams. Productivity soars when sales reps spend more time selling, not prospecting. It's a fairly simple process; the ...
