by: Jan Loyola
Have you ever been baffled by how you can successfully brand your products and services so that potential sales leads would easily recognize you amongst all your competitors? Exceptional customer service has already become synonymous with Zappos, and innovative simplicity has practically been trademarked by Apple. How else can you differentiate your brand from the rest of the world? Think about these:
- With the premise of plentiful and easy yet cheap sales leads through the internet, social media and mobile devices, eager companies tend to spread their online presence everywhere with the hopes of becoming virtually omnipresent. When consumers or business leads research these companies online and discover a pile of identical social media profiles, they would easily assume that the said company is a spam.
- When a new marketing strategy, product, or service becomes popular, copycats are quick to create their own “improved” versions in the hopes of profiting from the same business model (popular social media Pinterest currently has a following of copycats). If the original brand fails to improve, their hard earned sales leads can end up transferring to the copycat versions.
These unwise marketing strategies unwittingly diminish two important traits in sales leads that are important for a lasting business, trust and loyalty.
You can still retain your customer’s trust and loyalty even if your main channel for communication is through the internet. Furthermore, this can become a distinguishing trait for your business and become your company’s main branding strategy.
This can be achieved by being honest and consistent with your customers. When your company is recognized by these traits, lead generation marketing through cold calling will be more productive, and professional appointment setters will not have a hard time of setting up appointments with your sales leads.
If yours is a b2b company, you have to be honest with your potential business leads by properly disclosing the background of your company, where and how you operate, how you process your products and what raw materials are used in that process when marketing your company. By being honest right from the beginning, you can immediately gain the trust of potential business leads. By consistently delivering what you’ve promised on every business transaction, you gain the loyalty of your customers.
Potential sales and business leads will be more accommodating to companies known to be consistent, and consumers no doubt prefer to advocate companies who are honest. By assuming this business model, your company will surely become an easily distinguishable entity and become a model for other companies.