by: Jan Loyola
Another chapter of the browser wars has opened, this time on the smaller screen. Let’s face it, mobile browsing is a field that is yet to be conquered. Companies are already planning to send out spaceships to harvest minerals in meteorites, a high school kid has discovered a way to detect pancreatic cancer, and yet browsing the internet using your mobile phone is still excruciating slow. All that will change soon. Hopefully in the near future.
For now, businesses of all shapes and sizes are developing ways to improve their websites and optimize this for the mobile use of their clients, but what about their other sales and business leads who have yet to hear the existence of their company?
This browser issue is no problem if we are talking about your existing clients, or those business leads whom you have already contacted. They have probably already bookmarked your website’s address and no longer need to pass through a browser when they wish to view your site. For your other business leads, meanwhile, it’s an altogether different story. Those business leads that you have yet to contact who are already in need of your services will be actively searching for you. Business leads, in particular, almost have no time to sit in front of their desktop computers and view your website. These b2b leads are more likely to search for services similar to what you offer using their mobile browser. When the browser functionality is too slow and it causes your business leads to lose interest, then it means lost profits on your end.
This is the reason why the browser wars should be an important concern for businesses. Optimizing your business for search engines who do well on the desktop is not enough. A different optimization should be done to ensure that your company’s website is the first to show up on search results from the browser most preferred by mobile users. So if you top Google’s search results and show up at the third spot on Yahoo’s Axis, it’s still alright as long as the mobile version of your website shows up at the top on Axis’ mobile search results (or whichever browser is declared the conqueror of mobile). Getting the top spot on each and every search engine available can be quite a stretch, so doing this is the best strategy to make sure that your business leads know about your company.
Of course, the fastest way to show your existence to your business leads is through direct marketing, and the easiest way to communicate is through telemarketing. If your company is not equipped to house your own telemarketing team, there is always the option of outsourcing to a reliable telemarketing company.