by: Jan Loyola
When doing niche marketing, it is best to utilize methods that will help you connect directly to your business leads. Choosing the proper marketing method to reach out to your leads will significantly improve your b2b sales leads generation campaigns. But what are these methods?
Direct marketing methods like email and b2b telemarketing complement niche marketing pretty well. Other marketing strategies, such as social media marketing, advertisements, TV spots, and even PPC are more aimed at the mass market and not at the specific members of your niche.
Here are 3 direct marketing strategies that are best suited for your niche marketing efforts:
- B2B telemarketing – if you want to get up front and personal with your business leads, nothing beats picking up the phone and dialing their number. Whether you want to know what they think about a certain product or what problems they have, telemarketing will be able to give you that voice.
Hiring professional b2b telemarketers also allows you to easily follow-up any business leads that you want to set appointments with. The importance of follow-up needs to be stressed a lot because most marketers are too preoccupied with finding and qualifying leads that they forget to follow up on the already qualified leads. This results to lost opportunities for quality b2b appointment setting that they could have easily acquired..
- Email marketing – having the email of your target b2b leads lets you create personalized newsletters and marketing email for each business on your client list. The level of personalization you can do for each email is only limited by yourself. You can discuss the topic on the forum where you met that business lead, or better yet, you can indicate the problem of the business lead for which you have the best solution.
- Seminars - trade shows, seminars and webinars are also great niche marketing tools because they attract the people who are really interested to hear about your topic. For example, if they have no problem with their corporate recruitment processes, why do you think they signed up for a free 2-day webinar about effective recruitment strategies?
When you decide to market to a niche, it doesn’t necessarily mean that you’re constraining yourself to a limited number of b2b sales leads. It’s quite the opposite. In fact, once you’ve mastered how to identify the characteristics of your current niche, you can start expanding your marketing plans to encompass another niche as long as it still benefits from your products and services. An expert b2b lead generation firm will help you improve your business by providing good b2b sales leads through well-targeted niche marketing.