How does a person in the commercial cleaning industry generate their own janitorial leads?
First you can Cold Call.
Those is when you grab a stack of business cards or flyers, and go door-to-door, asking people for the chance to bid on the cleaning of their building. Sounds fun? Well, it’s not. Get in touch with businesses and asked the office manager if s/he would be open to receiving say, a carpet cleaning leads free quote.
Another way to generate leads is by direct mail.
Direct mail is high effective, and high expensive. This is when you design/craft a letter or postcard, and mail it to businesses. If you go this route you’ll need great copywriting skills, an accurate database list of business names that will be the source of your cleaning service leads, including the contact person, as well as money for printing and postage. If you can get a 2% ROI (Return On Investment) then you should be pleased. Anything above 2% should have you dancing in the aisle!
A very popular and effective method of generating leads is Telemarketing.
This method should really be called Lead Generation. To get commercial cleaning leads, sell cleaning services over the phone. But in order to truly be effective, there must be a face-to-face meeting with the customer. Now, most people do not like to make 150 calls a day in order to find new business. So, instead of doing it yourself, hire someone to generate janitorial leads for you. You can save time and money getting cleaning service leads when you have support from experts.
Find out which of these methods can produce a high-quality and consistent source of leads for your janitorial business. Try any or a combination of these methods and see which one works best for you.