Sales Lead Generation - 6 Key Questions to Answer
November 3rd, 2008 Posted in by an author- by Richard White -
These are the six key questions I use when coaching people who are struggling with sales lead generation. You have to answer them all and in sequence.
1. Who is my target audience?
2. Where is their pain?
3. How do I take the pain away?
4. Why buy from me and not someone else?
5. What is my evidence that I can do it?
6. How will my target audience find out about me?
The hardest thing in helping to turn around problems with sales lead generation is to get very specific about target audience. Yet once you have clarity over your target audience then the rest of the business lead generation questions become much easier to answer.
If you are struggling with business lead generation then try to answer the above questions for yourself.
