Market research is essential for enacting improvements in your lead generation and appointment setting activities. It basically provides a blueprint providing the needed information that determines the advantages of any business decision before it gets implemented.
Acquiring the necessary facts and figures however is a different story. It requires the use of marketing research techniques, but more important are the tools that do the dirty business in collecting raw market data.
Here are some of the most effective market research tools as shared by B2BMarketing.net contributor Hank Rafferty:
Google Keywords Tool
The Google Keywords tool acts as a window into the behaviour of consumers when searching online for products or services such as yours. To use this you’ll need to create a Google Adwords account (it’s free however) and it’s also advisable that you read a couple of introductory articles to the tool and making the most of it.
Questback is a premium service that bridges the gap between your company and your target market. It can undertake in-depth research on your behalf and provide invaluable feedback quickly and efficiently.
Klout, Kred and Peerindex
Need to build a solid reputation quickly? Then you need to know who the key influencers are in your market; from this you can then approach them to partner up, gain an avocation or learn from their successes. For this there are tools such as Clout, Ked and Peerindex.
KeySurvey is a tool that allows for the creation of your own online questionnaires, you are however required to source your own participants.
Whilst not technically a wider tool providing market research in its entirety, Google Analytics can provide feedback as to how your customers are behaving whilst on your website. It may show you which products many view, but few buy (or vice versa) and it can illustrate what social media channels your customers are responding to, amongst many other insights.
Google Trends is relatively similar to Social Mention, however it has the added benefit of additionally factoring in data gathered from its search engine. The result? An instant snap shot of consumer social media and search behaviour, coupled with the latest news and opinions from your industry.
BizStats is an online tool allows you to filter through financial information of every industry imaginable, providing information of annual spends as well as other insights into marketing to these companies. Similar UK based websites include Mintel, Brad Insight and Kable.
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